Design system

Foundation

Color palette, typography pairings, component primitives. All mockups below use this system exclusively.

design system / foundation
Desktop

Color palette

Background warm
#FAFAF7
Surface card
#FFFFFF
Surface muted
#F1EEE7
Ink primary
#1A1A1A
Ink secondary
#4A4A4A
Ink tertiary
#8A8A85
Line
#E5E2DC
Accent (deep forest)
#2D4A3E
Warm secondary
#8B7355

Typography

Display · serif · Iowan Old Style
Recalibrate your metabolism.
H2 · serif · 36px
For men over 35.
H3 · serif · 22px
Take the assessment
Lede · sans · 18px
Clinical GLP-1 protocol for men who've done everything right.
Body · sans · 16px
Standard reading text uses system sans. Inter or SF Pro as defaults, fallback to web safe.
Eyebrow · sans uppercase · 11px tracked
CLINICAL PROTOCOL · MEN 35+

Buttons + form controls

View pricing →
01 · Homepage

startcaliber.com — full landing

Above-the-fold hero with reference comparison block · 3-step process · what's included · founder voice · medical board · FAQ · final CTA. Scroll inside frame to see all sections.

startcaliber.com
Desktop
Clinical protocol · Men 35+

Recalibrate your
metabolism.
For the next 30 years.

GLP-1 clinical protocol designed for men over 35 who've done everything right — and want their body to respond again.

Take the 5-minute assessment → See pricing
US-licensed physicians · 503A pharmacy partners · HIPAA compliant · LegitScript approved
For context — what serious men pay

The Caliber comparison

Branded Wegovy / Ozempic (cash pay)$1,200–1,400/mo
Lifeforce metabolic optimization (no meds)$349/mo
Hone Health TRT (no GLP-1)$250/mo
Caliber Protocol (meds included)From $299/mo

Three steps to your protocol.

01 · Assessment

5 minutes, online, anytime.

Health history, goals, current habits. Your responses build the case your physician reviews. No commitment to continue.

02 · Protocol

Reviewed within 24 hours.

A US-licensed physician reviews your case, selects molecule and dose, and writes the prescription. You're only charged after approval.

03 · Optimization

Adjusted monthly by your physician.

Side-effect support, titration management, dose adjustments, and quarterly bloodwork. The protocol moves with you.

What's included in the Caliber Protocol.

One care plan. One physician relationship. Everything you need to do this seriously — no add-on fatigue, no surprise charges.

  • US-licensed physician evaluation and protocol design
  • Compounded semaglutide, shipped monthly cold-chain
  • Titration management and dose adjustments
  • Side-effects companion kit (anti-nausea, electrolytes)
  • Direct messaging with your care team
  • Quarterly bloodwork panel at Month 3
  • Body composition tracking
  • Clinical exit at any time, no charge
A note from our founder
"I'm 42. I run four times a week, sleep eight hours, eat clean. Two years ago my body just stopped responding. The answer wasn't more discipline — it was biology. We built Caliber for men who recognize that moment."
Takhir Adilzhanov Founder · Read the full essay →

Reviewed by US-licensed physicians.

Your protocol is designed and adjusted by board-certified physicians, not algorithms.

Sarah Chen, MD
Florida · Internal Medicine
Marcus Webb, MD
Florida · Obesity Medicine
Anna Rodriguez, MD
Florida · Endocrinology
James Park, MD
Florida · Family Medicine

Questions, answered.

Is this the same as Ozempic?
No. Caliber uses compounded semaglutide — the same active molecule, formulated by 503A pharmacies under federal exemption while branded versions remain in shortage. Compounded medications are not FDA-approved, though semaglutide as a molecule is. Your physician will discuss whether compounded vs. branded is appropriate for you.
Will I lose muscle?
What about side effects?
Can I cancel?
Why $299 when other GLP-1 telehealth starts at $269?
What states are you in?
What happens after Month 3?

Ready when you are.

Five minutes. Reviewed by a real physician. No charge until approved.

Take the assessment →
02 · Quiz funnel

Assessment — sample screens

15–20 screens total. One question per screen. Progress visible. Auto-save after each. Sample screens shown: welcome, demographics, goal, qualification result.

startcaliber.com/assessment
Mobile-first
Step 01 of 20 · About 5 minutes
Let's see if Caliber is right for you.
Honest answers get you a useful protocol. We never sell your data. Your answers save automatically — leave and come back anytime.
Step 05 of 20
What's your current weight and height?
Used to calculate clinical eligibility (BMI). We don't share this with anyone outside your care team.
← Back
Step 07 of 20
What's your primary goal with this protocol?
Pick the closest fit. Your physician sees this when designing your plan.
Reach a specific target weight
Restore metabolic health (energy, sleep, A1c)
Improve body composition (recomp, not just weight)
Reverse trend before it becomes harder
Other (you'll specify next)
← Back
Assessment complete
You qualify for the Caliber Protocol.
Based on your responses, you meet clinical criteria for a compounded GLP-1 protocol. A US-licensed physician will review your full case before any charge.
Your indicated protocol
Compounded semaglutide · 0.25mg → 1.0mg titration over 12 weeks · estimated -15 to -22 lbs by Day 90
03 · Paywall

Activation — your protocol summary

Single screen showing personalized protocol · what's included · reference comparison · price ladder for first 3 months · 90-day commitment terms · single CTA. Card is auth-held only — charged after physician approval.

startcaliber.com/assessment/activate
Desktop
Clinical protocol · activation

You qualify for the
Caliber Protocol.

Your protocol

Current weight217 lbs
Target zone178–185 lbs
Recommended moleculeSemaglutide (compounded)
Titration0.25mg → 1.0mg over 12 weeks
Estimated outcome-15 to -22 lbs by Day 90

What's included

US-licensed physician evaluation
Compounded semaglutide shipped monthly
Titration management + dose adjustments
Side-effects companion kit
Direct messaging with care team
Quarterly bloodwork at Month 3
Body composition tracking
Clinical exit at any time, no charge

For context · what serious men pay

Branded Wegovy / Ozempic (cash pay)$1,200–1,400/mo
Lifeforce metabolic optimization (no meds)$349/mo
Hone Health TRT (no GLP-1)$250/mo
Caliber Protocol (meds included)From $299/mo

Your first three months

Month 1
$253
Intro · care credit applied
Month 2
$298
Standard rate
Month 3
$348
If dose escalates to therapeutic

Commitment

90-day Caliber Protocol commitment. Titration to therapeutic dose takes 8–12 weeks. Anything shorter isn't a fair test of the medicine. Clinical exit at any time, no cost. Non-clinical cancellation before Day 90: $99 program fee.
Your card is authorized but not charged until your physician approves your case. Next charge: $298 on June 27, then $298 on July 27. Cancel anytime via clinical exit.
04 · Member portal

Logged-in dashboard

Post-purchase. Status, care-team messages, progress, and on-radar cross-sell prompts. Cross-sell appears in product surface (not email), framed as clinical recommendations.

startcaliber.com/protocol
Desktop

Good morning, Marcus.

Current status
Week of protocolWeek 6 of 12 · Mid-titration
Current dose0.5mg semaglutide
Next dose increaseWeek 9 → 1.0mg
Next refillShips June 12 (8 days)
Week 6 of 12 · titration on schedule
From your care team
Dr. Sarah Chen · 2 days ago · reviewed Week 4 check-in
"Side-effect profile looks good. Continue current dose this week, escalate as planned on Monday. Reach out if nausea returns above mild."
Progress
217 lbsStarting
209 lbsToday
-8 lbs6-week Δ
178–185Target zone
On your radar
  • Quarterly bloodwork
    Available Week 12 · $199 add-on
    Schedule →
  • ED protocol
    32% of Caliber men add it by Month 3
    Discuss with physician →
  • Hair protocol
    Titration-friendly · works in parallel
    Learn more →
Caliber design preview · v1 · 27 May 2026
Master spec: caliber-design.md